Hello Friends, Colleagues & Clients —
Paradise Marketing would like to take a moment to share a bit about why we’re tickled French to
be your go-to for quality contraceptives!
When Mister Paradise started manufacturing and selling condoms over half a century ago, the
socio-sexual landscape was very different. If you wanted “prophylactics” (as doctors and
drugstores referred to them) or “rubbers” (the term used by most everyone else), you had to ask
a physician or, more commonly, the local pharmacist, who then discreetly dispensed them from
behind the counter. Far more whispered and joked about than actually seen (or used) by
teenage boys, condoms were a powerful symbol of the sexually active adulthood so desperately
anticipated by the virginal and horny.
With the explosion of the Sexual Revolution in the late Sixties, birth control finally became a
freely discussed topic. Despite being the only method that didn’t require a prescription, good ol’
American prudishness prevented condoms from mainstream mass-marketing. Thankfully, the
rise of adult bookstores —aka “sex shops” — provided a new sales channel for condoms,
alongside “novelties” like vibrators and dildos (where allowed by state law). But it took the
horrifically grim and devastating AIDS pandemic, a decade later, to remove the stigma from
condoms. As doctors and scientists around the world proclaimed, a latex sheath was not only
the best protection from unwanted pregnancy, it was now (and remains to this day) a lifesaving
weapon — for many years, the only one available — to combat the fatal scourge of HIV/AIDS.
Suddenly condoms were everywhere — national drugstore and grocery chains, in baskets and
vending machines at bars and clubs of all persuasions, public service health warnings, even
American TV, where they were discussed, promoted and demystified by talk show hosts like Phil
Donahue, Oprah Winfrey and feisty petite author and sex therapist Dr Ruth Westheimer.
It may seem that we’re living in more progressive times. And to some extent we are. But let’s
not mistake the higher profile enjoyed by modern adult entertainment and sexually oriented
businesses as permission to rest on our collective laurels, in some kind of post-coital/sexually
enlightened bliss-bubble… our rights as consumers, manufacturers and producers are far from
Let’s be honest — medical misinformation is now routinely defended as “free speech”. The
widespread availability of all kinds of erotica (from vanilla to wildly kinky) has been countered by
major social-media backlash: anything Facebook/Instagram deems “too sexual” (i.e. an exposed
female nipple in a classical painting on display at the Louvre) is under attack, often in the name
of “protecting” children. The same children now growing up with severely curtailed reproductive
rights… and whose access to sex education itself is being targeted across our nation. And with
viral mutations spawning not just COVID but super-strains of sexually transmitted standbys like
syphilis and gonorrhea, condoms — as the only contraceptive that also protects both partners
from STDs — are more crucial than ever.
…Making the work we all do together more important than ever. But that doesn’t mean we can’t
have fun… which sex should ideally be for all concerned! In that spirit, Paradise will be
approaching social media a bit differently from here on out. And we’re starting with an
Instagram exclusive: a 12-week series celebrating our very favorite condom scenes from the
movies! (For shorter attention spans, condensed versions will appear on our Twitter account.)
Thank you for the continued opportunity to provide you with the very best the condom industry
has to offer—I’m referring to not only the top-quality products you and your customers have
come to expect from Paradise, but to our dynamic, dedicated, alarmingly attractive sales team
and support staff as well!
The Paradise Marketing Team
San Diego, CA